Vilhelm Parfumerie

Vilhelm Parfumerie positions itself at the intersection of past and present, and of New York and Paris. Founded in New York in 2015, the brand approaches perfumery as an art form. Each fragrance reads like a vivid scene, drawing on vintage references—jazz clubs, black-and-white cinema, Gatsby-era glamour, and rock-and-roll charisma—while translating them into a contemporary, witty language. Produced in France, the collection is defined by a consistent stylistic direction. Many of Vilhelm’s most recognizable fragrances were composed by Jérôme Epinette, also known for his work with Byredo. His approach helps shape a polished, modern house identity, balancing narrative structure with a measured sense of play.
Classics to start with: Basilico & Fellini, Morning Chess, Poets of Berlin, Mango Skin
Underrated Gem: Body Paint